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This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first . You never actually own a Patek Philippe. You merely look after it for the next generation.
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first expensive mechanical watch, either in decades or, indeed, ever. You never actually own a Patek Philippe. You merely look after it for the next generation. This is apparently Patek’s gambit at attracting new, younger clients, a stated goal of the Cubitus, positioned as it is as the new entry level, sporty watch in the brand’s catalog. The thinking from Patek seems to be that by casting an actor under 50 for their advertisement, young wealth will flock to the brand. In 1996, Patek Philippe introduced a new campaign that read “You Never Actually Own A Patek Philippe, You Merely Look After It For The Next Generation.” The watch industry and some of its marketing and sales practices have triggered me a number of times over the last decade, but this particular ad, I distinctly remember, was the first that .
Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex. To illustrate the slogan "You never actually own a Patek Philippe". You merely look after it for the next generation", the manufacture created a video that captures very personal moments.
The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."
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As the fourth-generation steward of an 185-year-old brand, taking a long-term view is second nature to Stern. After all, this is the company that gave us the unforgettable tagline, “You never actually own a Patek Philippe. You merely look after it for the next generation.” Patek Philippe Twenty-4 15:09 Patek Philippe Aquanaut 16:40 The Patek Philippe Ads 25:30 Patek Philippe Advanced Research 29:39 Patek Philippe Ref. 96 30:34 The Patek Philippe Neptune 33:08 The Patek Philippe Cubitus 36:35 Patek Calatrava 4860 37:47 Patek Philippe 130 Chronograph 38:37 Patek Philippe 3940 39:25 Patek Philippe 7000 Minute . This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first expensive mechanical watch, either in decades or, indeed, ever. You never actually own a Patek Philippe. You merely look after it for the next generation. This is apparently Patek’s gambit at attracting new, younger clients, a stated goal of the Cubitus, positioned as it is as the new entry level, sporty watch in the brand’s catalog. The thinking from Patek seems to be that by casting an actor under 50 for their advertisement, young wealth will flock to the brand.
In 1996, Patek Philippe introduced a new campaign that read “You Never Actually Own A Patek Philippe, You Merely Look After It For The Next Generation.” The watch industry and some of its marketing and sales practices have triggered me a number of times over the last decade, but this particular ad, I distinctly remember, was the first that .Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex.
To illustrate the slogan "You never actually own a Patek Philippe". You merely look after it for the next generation", the manufacture created a video that captures very personal moments.
The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation." As the fourth-generation steward of an 185-year-old brand, taking a long-term view is second nature to Stern. After all, this is the company that gave us the unforgettable tagline, “You never actually own a Patek Philippe. You merely look after it for the next generation.”
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